Our Managing Director, Michael Cherry, has recently graduated with a doctorate after four years of study. His research focused on trust within the professional services industry, specifically the relationship between Australia’s public accountants and their SME clients. This work has already proven to be advantageous for our clients and referral partners at Raffrey Consulting, and we anticipate continued benefits in the future.
During his doctoral journey, Michael was also pleased to publish the following two peer-reviewed journal articles:
During his doctoral journey, Michael was also pleased to publish the following two peer-reviewed journal articles:
- Cherry, Michael. 2016. Accounting for Trust: A Conceptual Model for the Determinants of Trust in the Australian Public Accountant – SME Client Relationship. Australasian Accounting, Business and Finance Journal, 10(2), 3. doi:10.14453/aabfj.v10i2.2
- Cherry, Michael; McGrath, Dianne; and Baumann, Chris. 2018. Client Intimacy & Performance Advice: Determinants of Trust in the Public Accountant – SME Client Relationship. Australasian Accounting, Business and Finance Journal, 12(1), 3–32. doi:10.14453/aabfj.v12i1.2
Although these articles are inherently academic, they offer valuable insights into trust within this crucial relationship and its development. Should you wish to gain a deeper understanding, Michael would be delighted to share his findings and discuss their commercial implications for public accountants and their SME clients. Please do not hesitate to contact us via the Contact Us tab.