About Us

There are three constants in life-
change, choice and
principles.

STEPHEN COVEY

COMPANY PROFILE

HOW WE USUALLY
WORK

Raffrey Consulting helps business owners gain a broader perspective on their business by using proven tools, which typically begin with an initial Business Review Process. We sit down with the business owners, their senior managers, and staff and take them through a structured question-and-answer process that covers every aspect of business operations. Additionally, we review the key reports that the owners and managers rely on to run the business. This technique is, in effect, a voyage of self-discovery for the owner, and by the end of it, he or she is usually much more aware of the key areas of focus needed to move the business forward. Our reviews document the process in detail and provide a clear record of every significant issue raised. However, we go further by applying three tests to our reports:

  • Does the report identify the three main impediments, blockages, or areas of priority that need to be addressed to achieve the business owner’s objectives?
  • Does the report demonstrate to the business owner what the potential and measurable benefits of implementing our recommendations will be?
  • Does it provide details on the two or three immediate actions that must be taken to begin implementation?

This approach gives our reports a focus on practical and achievable recommendations, rather than overwhelming the business owner with a list of actions that may be difficult to implement. Another critically important feature of our reporting structure is the Business Potential Analysis, which provides business owners with a clear understanding of the financial benefits that can result from implementing our recommendations. After completing the initial review, Raffrey Consulting Partners can work with business owners to develop solutions to the key problems, drawing on their own areas of experience or leveraging the client’s existing service providers.

Help With Implementation – The Real Raffrey Consulting Difference

As many business people have learned through hard experience, creating the right plan is only half the battle, and sometimes not even that. Achieving real change in any company, regardless of its size, requires management focus and time that can be difficult to find, even in larger organizations. This is where Raffrey Consulting’s unique skills come into play. Our team members are all successful business leaders from their previous careers, making them available to actively drive change projects forward. Engagements of this nature may last a few weeks, or they may continue for an extended period of time. In some cases, Raffrey Consulting personnel have taken on interim management or advisory board roles to help business owners actively manage their businesses more effectively over a longer period. Regardless of the form of ongoing engagement, Raffrey Consulting is here to assist business owners with critical phases of implementation.

Raffrey Consulting

Introducing
Dr. Michael Cherry

Before starting his career in business advisory, Michael gained significant senior management experience at the General Manager and Managing Director levels in both manufacturing and service industries. His strong commercial acumen and strategic thinking, combined with formal business and technical tertiary qualifications, have enabled him to achieve significant growth throughout his career. He has held senior management, executive director, and non-executive director positions in industries such as labour hire, recruitment, timber, aluminum, and other manufacturing sectors, as well as the non-profit sector.

Michael’s commercial success in various industries has been attributed to his strong strategic mindset and ability to lead senior and middle management teams. Throughout his career, he has demonstrated his capability to effect change, turnaround, re-engineer, and grow businesses both organically and through acquisition.

Outside of his professional career, Michael co-founded the Cure Brain Cancer Foundation, established by Dr. Charles Teo to fund advances in brain tumor treatment and research. Additionally, Michael helps develop tomorrow’s business leaders as an adjunct professor in management and marketing at several Australian universities.