01
THE BENEFITS OF WORKING
WITH RAFFREY
Our research has pinpointed growth as a primary challenge faced by Australian business leaders. Does your enterprise grapple with this issue? Raffrey Consulting specialises in business development advisory services, catering specifically to Australia’s SME sector. We offer authentic guidance and support for business improvement to industry leaders. Our consultants possess distinguished corporate backgrounds, equipping them with the expertise not only to identify necessary actions but also to facilitate their implementation.
02
UNDERSTANDING OF COMPETITIVENESS
AND PRODUCTIVITY
Raffrey Consulting has established a solid reputation for fostering client growth by cultivating robust relationships. Our proficiency in this domain has recently garnered recognition through the publication of an article co-authored by our Managing Director, Dr. Michael Cherry, in the internationally acclaimed journal Cross-Cultural & Strategic Management. The article introduces the concept of Competitive Productivity (CP), which seeks to enhance the comprehension of competitiveness by amalgamating the constructs of ‘competitiveness’ and ‘productivity’.
03
TRUST IN THE B2B-RELATIONSHIP
MARKETING SPACE
The term ‘trust’ is often invoked within the realm of business, yet its precise definition remains elusive and multifaceted. Indeed, its meaning can vary significantly depending on individual perspectives. This ambiguity poses a challenge for businesses that rely on trust as a fundamental element in their relationships with customers, suppliers, channel partners, and other key stakeholders.

LATEST ACHIEVEMENTS
EXPERIENCE AND ADVICE FOR
YOUR ORGANISATION
Following four years of rigorous study, our Managing Director, Michael Cherry, has recently been awarded his doctorate. His research centred on trust within the professional services industry, with particular emphasis on the crucial relationship between Australia’s public accountants and their SME clients. This scholarly work has proven, and will undoubtedly continue to prove, exceptionally advantageous for the clients and referral partners of Raffrey Consulting.
FIND OUT HOW RAFFREY CAN HELP YOUR ORGANISATION
IT IS INDISPUTABLE THAT INDIVIDUALS WORKING WITHIN AN INDUSTRY POSSESS UNPARALLELED INSIGHTS INTO ITS INTRICACIES. RAFFREY CONSULTANCY HAS ACTIVELY ENGAGED IN RESEARCH AND ANALYSES OF VARIOUS INDUSTRY PRACTICES. BY CONSOLIDATING OUR COLLECTIVE KNOWLEDGE, WE GENERATE PERSPECTIVES, RESOURCES, AND CAPABILITIES THAT EQUIP US TO BETTER PREPARE OUR CLIENTS FOR FORTHCOMING CHALLENGES AND OPPORTUNITIES.
WHAT RAFFREY CAN DO FOR
YOUR ORGANISATION
Raffrey Consulting offers an unconventional business-advisory approach. Our business philosophy is underpinned by four very simple values:
- We are committed to offering our services exclusively to businesses that we are confident we can genuinely support.
- We hold in high esteem the energy and ambition displayed by business owners and managers, and we devote ourselves to facilitating the expeditious realisation of their objectives.
- We acknowledge the trust placed in us by our referral sources and pledge to avoid any actions that might compromise the relationships they maintain with their clients.
- We believe that our team, comprising individuals with diverse commercial backgrounds, can deliver the greatest value in areas where business owners typically possess limited experience, thereby addressing their most pressing needs.

INDUSTRIES WE HAVE WORKED WITH

CREATIVE AGENCY
Formulation of a strategic plan for this client yielded the clarity required to achieve over a twofold increase in year-on-year sales revenue.

MANUFACTURING
Spearheaded the client’s acquisition programme to pinpoint and secure complementary acquisitions, yielding substantial growth in sales and profitability.

NOT-FOR-PROFIT
Collaborated with the client’s executive team to devise fundraising and sponsorship strategies, culminating in a double-digit percentage increase in revenue.

ACCOUNTANCY
Devised and executed a strategic plan, emphasising people development and business expansion, to ensure the enduring success of this chartered firm.

START-UP
Assumed advisory chair and board positions to facilitate the development, funding, and commercialisation of start-up enterprises.
ARRANGE A CONFERENCE WITH
DR. MICHAEL CHERRY
