Dr. Michael Cherry, our Managing Director, recently presented his doctoral research findings on trust, its definition and construction, to a gathering of professional services organizations at a breakfast session. This video recording of the breakfast meeting provides a condensed version of Michael’s trust work, retaining its academic foundation while presented in a business context. In an era where the concept of a ‘trust deficit’ is commonly heard in many fields, this presentation offers valuable insights to those seeking to comprehend and establish trust.